These days it seems the news is full of stories about autonomous driving.
The other day I came across the video below. It shows what can happen when an unprepared person is placed behind the wheel of a self-driving car. In this case, the car was a Tesla in autopilot mode and the driver was the owner’s mother.
The video highlights what can happen when standard expectations confront new modes of behaviour associated with technological innovation. In this case the disjuncture is hugely discomforting for the lady sitting in a Tesla Model S.
But Tesla is not alone in developing self-driving cars.
Over the last six months, the news for Apple Pay has been pretty mixed. While the payments system has grown its footprint internationally and recorded some successes, US experience has been far from stellar.
The key trend emerging is that while US consumers are happy to trial Apple Pay, ongoing usage is disappointing. In fact, repeat usage is declining, as reported here, here, and here (there’s lots more) which must be of great concern to Apple.