I recently came across a story about an approach to UX testing being used by Wells Fargo which highlights the importance of experimenting with different ways to conduct UX testing.
At one of its downtown San Francisco branches, Wells Fargo has set up an area called ‘Digital Express’. This section of the branch provides customers with a series of tablets demonstrating proposed new new digital banking features/functions. Customers can interact with the prototype solutions and provide quick and direct feedback to the bank, thus allowing the Wells Fargo product development team to ‘…test fast failures in a matter of weeks, rather than months or years’.
It’s an excellent example of the different ways in which UX testing can be conducted.