Apple Watch Series 3. A game changer for mobile wallets?

Apple Watch Series 3.  A game changer for mobile wallets?

A little over a year ago I wrote about some of the reasons for consumer dissatisfaction with Apple Pay on Apple Watch.

Last month’s announcement of Apple Watch Series 3 (GPS + Cellular) has the potential to change some of that, so it’s time to revisit the issue. Is Series 3 a game changer for mobile wallets?

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13 ways to conduct UX testing – and why it’s so important

13 ways to conduct UX testing – and why it’s so important

I recently came across a story about an approach to UX testing being used by Wells Fargo which highlights the importance of experimenting with different ways to conduct UX testing.

At one of its downtown San Francisco branches, Wells Fargo has set up an area called ‘Digital Express’.  This section of the branch provides customers with a series of tablets demonstrating proposed new new digital banking features/functions.  Customers can interact with the prototype solutions and provide quick and direct feedback to the bank, thus allowing the Wells Fargo product development team to ‘…test fast failures in a matter of weeks, rather than months or years’.

It’s an excellent example of the different ways in which UX testing can be conducted.

Continue reading “13 ways to conduct UX testing – and why it’s so important”