In July I attended the Microsoft Inspire 2018 conference in Las Vegas.
The event was pretty impressive, not so much because of its size (and, yes, it was huge), but more so because of the clear and consistent strategy that was evident in everything.
And that strategy has direct relevance to the trajectory of banking software: to the way in which product strategists should be envisioning and architecting banking customer experiences (CXs).
Continue reading “Lego Banking: A modular approach to banking customer experiences”
A little over a year ago I wrote about some of the reasons for consumer dissatisfaction with Apple Pay on Apple Watch.
Last month’s announcement of Apple Watch Series 3 (GPS + Cellular) has the potential to change some of that, so it’s time to revisit the issue. Is Series 3 a game changer for mobile wallets?
Continue reading “Apple Watch Series 3. A game changer for mobile wallets?”
I recently came across a story about an approach to UX testing being used by Wells Fargo which highlights the importance of experimenting with different ways to conduct UX testing.
At one of its downtown San Francisco branches, Wells Fargo has set up an area called ‘Digital Express’. This section of the branch provides customers with a series of tablets demonstrating proposed new new digital banking features/functions. Customers can interact with the prototype solutions and provide quick and direct feedback to the bank, thus allowing the Wells Fargo product development team to ‘…test fast failures in a matter of weeks, rather than months or years’.
It’s an excellent example of the different ways in which UX testing can be conducted.
Continue reading “13 ways to conduct UX testing – and why it’s so important”