How user testing can go wrong: two case studies

How user testing can go wrong:  two case studies

These days we’re all under pressure to produce new software, new features and new interface improvements quickly.  And the speed demanded by a market of disruptors and startups is ever-increasing.

Within this context, techniques such as agile and lean startup can help immensely to identify critical issues, bring people together in constructive forms and ensure a focus on delivery of software.  However, in the rush to ideate, build an MVP and launch, we can still sometimes forget to validate assumptions and fail to incorporate the right kind of user input through selected contextual research.  When this happens, sometimes the results can be frustrating; other times they can be disastrous.

Two recent instances have highlighted this.  One is well known:  Microsoft’s now-infamous Tay AI bot fiasco.  The other is virtually unknown but personally frustrating to me:  the recent relaunch of the public website for my son’s school Trinity Grammar.

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New Bank of Sydney website launched

New Bank of Sydney website launched

The new Bank of Sydney website was launched on 17th Dec 2015.

It’s a newly redesigned responsive website, with a bold new look that I, for one, really like.  The site also includes an enhanced navigation experience with streamlined menus to give people quick access to the products and services that they’re looking for.

And I have to say that the home page forex calculator is particularly nice.

Congratulations to everyone involved 🙂