Category: UX

Australian banking apps are better than we think

Australian banking apps are better than we think

Reading articles from The Financial Brand is always a good way to keep abreast of trends in the US banking industry, not least with a recent piece on app functionality (based on a recent industry survey) called “Major Banks’ Mobile Apps Evolve into ‘Payment Central’ for Consumers“.

But reading the article you could be excused for thinking the survey highlights radical new developments in retail banking functionality:

  • “Payments functionality on mobile banking apps keeps expanding, as consumers want to execute more complex transactions.”
  • “Major banks’ consumer mobile apps are becoming home to mobile payment control centers.”

Whereas the truth is that anyone with a passing knowledge of the retail banking space in Australia would recognise that the “more sophisticated tasks” referenced in the survey are really just functions that most Australian banking apps have delivered for years. For example:

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Lego Banking: A modular approach to banking customer experiences

Lego Banking: A modular approach to banking customer experiences

In July I attended the Microsoft Inspire 2018 conference in Las Vegas.

The event was pretty impressive, not so much because of its size (and, yes, it was huge), but more so because of the clear and consistent strategy that was evident in everything.

And that strategy has direct relevance to the trajectory of banking software: to the way in which product strategists should be envisioning and architecting banking customer experiences (CXs).

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Apple Watch Series 3. A game changer for mobile wallets?

Apple Watch Series 3. A game changer for mobile wallets?

A little over a year ago I wrote about some of the reasons for consumer dissatisfaction with Apple Pay on Apple Watch.

Last month’s announcement of Apple Watch Series 3 (GPS + Cellular) has the potential to change some of that, so it’s time to revisit the issue. Is Series 3 a game changer for mobile wallets?

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13 ways to conduct UX testing – and why it’s so important

13 ways to conduct UX testing – and why it’s so important

I recently came across a story about an approach to UX testing being used by Wells Fargo which highlights the importance of experimenting with different ways to conduct UX testing.

At one of its downtown San Francisco branches, Wells Fargo has set up an area called ‘Digital Express’.  This section of the branch provides customers with a series of tablets demonstrating proposed new new digital banking features/functions.  Customers can interact with the prototype solutions and provide quick and direct feedback to the bank, thus allowing the Wells Fargo product development team to ‘…test fast failures in a matter of weeks, rather than months or years’.

It’s an excellent example of the different ways in which UX testing can be conducted.

Continue reading “13 ways to conduct UX testing – and why it’s so important” →