Australian banking apps are better than we think

Australian banking apps are better than we think

Reading articles from The Financial Brand is always a good way to keep abreast of trends in the US banking industry, not least with a recent piece on app functionality (based on a recent industry survey) called “Major Banks’ Mobile Apps Evolve into ‘Payment Central’ for Consumers“.

But reading the article you could be excused for thinking the survey highlights radical new developments in retail banking functionality:

  • “Payments functionality on mobile banking apps keeps expanding, as consumers want to execute more complex transactions.”
  • “Major banks’ consumer mobile apps are becoming home to mobile payment control centers.”

Whereas the truth is that anyone with a passing knowledge of the retail banking space in Australia would recognise that the “more sophisticated tasks” referenced in the survey are really just functions that most Australian banking apps have delivered for years. For example:

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Apple Pay isn’t doomed yet. An Australian perspective on US mobile payments

Apple Pay isn’t doomed yet.  An Australian perspective on US mobile payments

Over the last six months, the news for Apple Pay has been pretty mixed.  While the payments system has grown its footprint internationally and recorded some successes, US experience has been far from stellar.

The key trend emerging is that while US consumers are happy to trial Apple Pay, ongoing usage is disappointing.  In fact, repeat usage is declining, as reported here, here, and here (there’s lots more) which must be of great concern to Apple.

Why are US consumers failing to utilise Apple Pay in greater numbers?  One answer, according to an article on PYMNTS.com called ‘Apple Pay Meets Its Biggest Foe Yet: Consumer Apathy’, is well… consumer apathy.

I think the real answer is more nuanced than that.

Continue reading “Apple Pay isn’t doomed yet. An Australian perspective on US mobile payments”